Why Is Internet Marketing Better Than Traditional Marketing?

Marketing is
an integral part of running a successful business, and it has evolved over the
years and will continue to do so with time. Marketing includes publicity,
advertising, merchandising, sales, distribution channels and much more. Present
day businesses have two ways of spending their funds allocated for marketing,
namely the Internet marketing, and the traditional marketing.
It used to
be challenging to decide whether to follow an Internet marketing strategy for
your business, or to go with the traditional marketing plan. But now with the
Internet age taking over our lives, it has become particularly crucial to adopt
Internet marketing into your business strategies.
Internet
marketing, as well as Traditional marketing, both have their pros and cons,
however a combination of both would be the best option for any kind of
business.
Traditional
Marketing
Traditional
marketing relies on direct selling, such as media (TV commercial and Radio) and
print media, such as billboards, magazine ads and flyers. It also includes the
use of a large amount of printed material, like brochures or catalogues for
promoting the products or services.
Traditional
marketing - Pros:
To reach
certain type of target audience, you may need to depend on traditional
marketing only. An example will be reaching out to retiring CEOs, as a majority
of them are not accustomed to the ways of various platforms offered by the
Internet.
An important
aspect of traditional marketing is selling through personal contacts. For
certain products, direct selling through personal contact proves to be the most
successful way of marketing.
Many
continue to prefer being approached personally and given some printed material
that they can read at their convenience.
Limitations
of Traditional marketing
Costly:
Advertising on radio and TV is very expensive and often beyond the reach of
small businesses. Even printing product brochures, flyers and business cards is
quite expensive.
Results
can't be tracked easily: In case of traditional marketing, quantitative
analysis is very difficult. You may need to try a few things before discovering
the most viable option.
Almost
always requires external help: You need to seek help from other professionals
for advertising on radio/TV or designing and printing the catalogues and
mailer.
Forced:
Usually, traditional marketing is forced upon users, who generally don't like
it.
Internet
Marketing
This style
of marketing relies on utilizing the Internet. This holds true for virtual companies,
which depend solely on the Internet for promoting their business, and also for
companies which exist physically and want to exploit the web for advertising
their goods or services.
Internet
marketing includes the planning and designing of a business website, and
creating an online presence for the company website and brand with the help of
search engine optimization. It also makes use of social media, email marketing
and advertising through the net.
Internet
Marketing - Pros:
Result can
be tracked and analyzed.
Decision
taking can be based on tracked and analyzed results.
Social media
has now become an integral part of Internet marketing, and it is a very
sophisticated and effective evolved form of word of mouth marketing Social
media allows businesses to straightway access various groups and individuals in
order to laser target their reach. Moreover, social media enables business to
develop relationship with their clients without involving any third-party.
It is highly
cost-effective.
Small as well
as large business can benefit from Internet Marketing.
Limitations
of Internet Marketing
Creating and
keeping your content updated, which is an essential feature of this kind of
marketing, demands a lot of your time.
You may not
see results for the 1st couple of weeks or even months.
Direct
Selling will hardly work in Internet marketing.
If you are a
small business just getting started, then Internet marketing is the best way
for you to move forward. With all the information available online, it won't be
so difficult to start marketing your website on your own. For those who want a
professional's help, can always research online and hire a professional SEO
expert. Hope this article was of help.
Do you need
an Internet marketing Trinidad and Tobago company to help you further develop
your business and help you claim your Internet share of profit? Come visit our
website today!
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