Three Types of Internet Marketing And Its Pros And Cons

Marketing is
not just about going house to house promoting your products and services or
paying thousands of dollars just to have a TV or radio commercial aired to let
people know you are launching a product. With the help of the Internet,
business owners, manufacturers and home-based job seekers will find that
marketing can be done without spending too much money and at the same time
being able to earn extra money.
The Three
Common Types of Internet Marketing
There are
actually three types of Internet marketing and I will address each one in
detail. Then you'll have enough information to help you decide whether this
business is for you and if you will benefit more from one, two or maybe all
three types.
1. Video
Marketing
This
advertising strategy is similar to how television ads work to promote a
specific type of product or service. The only difference is that video
marketing is now making its way to the digital world. It is viewed as a means
of reinforcing an existing marketing campaign to help remind Internet surfers
of products that are available. You can also earn more money by accepting
advertisements which you can include in your video postings.
Advantages
of Video Marketing
Social Media
Friendly
It doesn't
take a genius to know that videos about product promotions and endorsements can
be spread through social media. As a matter of fact, people can even hire
social networking fanatics to spread videos by posting them on their walls and
tagging their friends as well. Imagine a Facebook wall without tagged posts in
forms of movie trailers, music videos, slide shows and product endorsements. It
would be super boring and utterly plain.
Budget
Friendly
This is
considered to be one of the friendliest marketing strategies in terms of
working within your budget. So if you are looking for a cheaper way to further
promote and support your existing advertising campaigns, these videos can help
you in a really big way. Posting on social networking sites such as Twitter,
Facebook, MySpace or Orkut is completely free. Merchants can work with you by
paying you a commission just to have their products advertised through your
videos on YouTube.
Style
Friendly
Forget about
using old school flyers and sticky posters to market your business, services or
creations. You now have an option to advertise in style through Internet
marketing. People who are into staying connected and finding everything they
want in a snap would find video marketing a really effective and helpful way to
shop and look for services without much effort.
Location and
Target Friendly
You can
specify your target audience as well as the locations where you would like your
videos to be shown. This works regardless of whether you have a local business
that you would like to promote or if you're hired to make videos for nationwide
businesses.
Disadvantages
of Video Marketing
There are
several things that you might call limitations in terms of using video
marketing as an Internet business model. Consumers will not be able to
physically take a sample of the products that you are promoting. If you are the
one in charge of coming up with the video, you need to have the required skills
to make the video ad so the final product is flawless. Another fact to consider
is that some videos are believed to be scams, so be careful with regard to the
ads that you respond to.
How to Start
Video Marketing
Make a
profitable business venture through video marketing and here's how you can be
the king of Internet businesses:
I) Be a
video editing master. If you are into video making and you have the skills to
turn simple storylines or concepts into amazing videos, this is the perfect
business for you. Be creative and you can become successful.
II) Invest
in video editing programs and software which can be pretty easy to find. There
are some that are highly sophisticated and expensive but you can also purchase
software that's very affordable, user friendly and is still able to create
fantastic video effects as well.
III) Find
your target market. Remember that you can choose which kinds of videos you want
to make so think about your concepts, ideas and the types of products that you
want to work on.
2. Email
Marketing
Making extra
money can be done through email marketing. If you are constantly online
checking your emails or chatting with your friends, email marketing can be your
way to earning enough to start a permanent Internet business. You can send
emails to promote products, services and events. Email marketing can help
retain loyal clients so you need to appreciate the value of the business they
bring in.
How will You
Earn Money through Emails?
Email
marketing requires you to have a target list of recipients - a list of people
who are scheduled to receive your email advertisements. If you're working for
an online company that usually sends out newsletters and virtual coupons to
their customers, you can get your updated list from them. To get your lists of
recipients organized, an autoresponder can be of great help.
You also
have to collect new email addresses by getting people to subscribe to your
emails. So how can you convince guests to subscribe? You can send free gift
cards, coupons, newsletters, articles, eBooks and other useful products that
will be of some benefit to them.
Once you
have a regular email following, you can earn money from selling good quality
products or services to your list of subscribers. Be careful that you don't
overdo the sales-type emails or people will unsubscribe very quickly.
Choose from
three types of email marketing: Direct email, retention and advertising for
other people.
Advantages
and Disadvantages of Email Marketing
This is a
business that you can run without spending too much money. This low-cost
business can help you earn money faster than you can take a dollar out of your
wallet. You can also reach your target client instantly. Another good thing
about email marketing is that you can add a touch of creativity through
personalized emails.
Businesses
also go for this type of Internet marketing to reach out to a lot of people
without spending too much on snail mail or hiring people to distribute flyers
or put up posters. At the same time, including complementary gift coupons in
your emails is a great way to keep your loyal customers happy.
On the other
hand, there are several downsides to email marketing. Sometimes Internet
connection glitches can cause email delivery failures so members of your list
don't receive whatever you're sending them. It can be dangerous to send the
same email more than once in case it's viewed as spam and you get marked as a
spammer. If this happens, you will be completely blocked from their virtual
mail boxes.
Spamming
also started the feud between email marketers and the law. Due to the increase
in the number of hackers and spammers in the virtual world, laws have been
passed to punish those who are found guilty of spamming.
3. Article
Marketing
Write your
way to a successful Internet business through article marketing. This viral
marketing tactic is all about writing and hiring freelance writers to compose
ads and feature articles to promote their businesses, products and services.
These articles are usually keyword-centric, which means that when you write for
a client, you will be asked to compose your articles around specific keywords
or phrases. These words are then linked to the client's actual website.
Tips to
Start Earning Money through Article Marketing
Remember
that if you want to earn money through this Internet business model, you have
to be specific about what you write because article sites such as About.com,
and eHow.com are very particular about the content of each article they
receive. If your posts have passed their quality checks, you can be sure that
you'll get paid for your work. All important information should be included in
your articles and a resource box needs to be added if you're quoting lines or
phrases from existing posts on the Internet.
You also
need to find clients that will pay on a regular basis and agree on what that
basis will be. If you are wondering how you are going to get paid, there are
several ways to receive money from clients. They include: direct deposits,
credit cards, moneygrams and online payment transaction sites such as PayPal.
Advantages
and Disadvantages of Article Marketing
If you are
seriously thinking about taking on article writing, you need to understand the
benefits you can get out of this business. One positive thing about article
marketing is the fact that finding clients is not that difficult, although it
will depend on how much you're willing to accept to do the work.
There are
tons of legit online job postings for content writing so there would be
potential jobs available a lot of the time. Another great thing about this is
that payment can be received instantly. Depending on your agreement with your
clients, you can get paid straightaway, weekly, fortnightly or monthly. Experienced
writers should be able to write about a wide range of topics. The more
flexibility you have in this area, the more work you will be able to do. Work
can include: articles, blog posts, product reviews, news items, product intros,
eBooks, reports, resumes and much more. Your working week will be filled with
variety and new things to write about.
When it
comes to the "cons" of article marketing, there are several points
that you also need to consider. Since there are thousands of article writers
that are competing for jobs, there will be times when you will be offered low
rates. This means there is no guarantee that you will be earning thousands of
dollars at a time. The chances of having duplicates or articles having similar
content is very high. You may end up revising your material just to meet client
requirements.
Dean Henry
is an Internet Marketer and Consultant dedicated in helping others with online
business at Dean Henry Dot Com. Here's my FREE REPORT
[http://onlinepassiveincomeanatomy.com/sq02] revealing my 4-Step-Formula to
produce a part-time income from home quickly and easily.
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