How to Build an Internet Marketing Mailing List Using 4 Simple Methods

Like most
Internet marketers, I have been given, and have bought, many internet marketing
programs, and advice from the so called experts. While much of this advice has
been good solid advice, if I where to focus only on one, it is this "If
you truly want to make money on the internet, you MUST focus on building
yourself a responsive mailing list"
You see, the
money is not only in the list, but in the relationship you build with it. This
strategy is more commonly know as "permission based marketing" or
"Opt-in email marketing", either way, it simply involves you
obtaining the name and email address of a potential customer, so that you can
build a relationship with them based on trust, by having the ability to market
to them as much or as little as you like.
Opt-in or
permission based marketing requires the permission of a willing and potential
customer to subscribe to your marketing materials, such as: Newsletters,
Catalog's and promotional mailings, via e-mail.
There are
many methods to begin building your internet marketing mailing list, but I will
concentrate on, what I believe to be the 4 simplest methods to get started:
So read
on...
Simple
Method No 1.
Direct your
traffic to a Lead Capture Page.
I have seen
many internet marketers go to a lot of time and expense driving traffic to
their websites and Blogs, only to leave the majority of that traffic completely
untapped.
You see,
when a visitor arrives at your Website, they are only going to do 2 things:
1. Stay
around for a short time and explore, or...
2.
Immediately leave.
and it goes
without saying, that to make your internet marketing efforts profitable, the
longer you
have your visitor stay, the more sales/money you can make. So why not use a
lead capture page/system, instead, to do the following:
a). Keep
your visitors interest so they stay around.
b). Offer
them some sort of ethical bribe for their name and email address, which will
add them to your internet marketing mailing list.
c). Enable
you to present your offer quickly and in a much more professional manner.
Simple
Method No 2.
Use a
Professional Email Marketing Service.
The use of a
professional email marketing service provider, will help you do a number of
things that ordinarily you probably WOULD NOT be able to do on your own, such
as:
1. Create a
professional looking lead capture form and page.
2. Ensure
maximum deliver-ability of your emails. As your internet marketing mailing list
grows, the deliver-ability of your emails can become more difficult, especially
as you could be sending thousands of emails daily to your subscribers.
3. Track
your email analytic s, so that you can see who:
a). Opens
your emails.
b). Clicks
on your links within the emails you send.
c). Which
emails have bounced.
d). Which
landing page converts the best.
e). Which
Sales page converts the best,
Most of the
email marketing service providers out there will provide these functions for
you. The
provision of these providers is outside the scope of this article, but if you
visit my blog (in the author bio) you will find further info on this.
Simple
Method No 3.
Provide
MASSIVE Value by Giving Something of Value Away.
This next
method is the method that an awful lot of internet marketers simply don't get.
They fail to
understand how you can build your internet marketing mailing list and make
money by
giving something away, but if you really think about it, it makes a lot of
sense and this is how it works:
1.Your
traffic arrives at your lead capture page, were YOU are wanting them to leave
their name and email address as a minimum.
2.As a trade
for their personal info, you will send them something FREE connected to
whatever it
is that brought them there in the first place. This can be a free report, a
free video or a free resource. The important thing is that it must have some
perceived value to your visitor.
3.The
freebie can be delivered immediately (by directing to a download page) or it
can be delivered later in your welcome email. I have found that delivering in
your welcome email is best, as usually your subscriber will need to confirm
that they want it by clicking on the confirmation link sent by the email
service provider, so this serves as a reminder for them as well.
4.As
previously mentioned, after sign-up you have the option of presenting your
sales offer immediately.
Note: One
very important point here, make sure your give away is of the highest perceived
value that it can be, remember that you are trying to build trust with your
internet marketing mailing list, and it starts here!
Simple
Method No 4.
Provide
Great Service and Products.
Think of it
like this: Keep a clean and private list. Never lose the trust your customers
have placed in you. If you provide your subscribers emails to other internet
marketers, and as a result they get spammed, many will probably unsubscribe
from your list. So Remember, a good reputation will drive in more traffic and
more subscribers to your internet marketing mailing list, as well as strengthen
the stick ability and loyalty of your existing customers.
All the
best.
Jon Leuty is
a successful internet marketer who is dedicated to helping others succeed
online. To find out more about Jon and to grab some awesome FREE training &
FREE gifts go to:- http://whoisjonleuty.com/internet-marketing-resources
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